March 4, 2026 58:45 E23

23. Smart multi-location marketing with Justin Moran

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https://youtube.com/@CoworkingMarketing

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https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

Connect with Justin

Website: http://www.workspacema.com/

LinkedIn: https://www.linkedin.com/in/justinmoran/

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When Justin Moran took over Workspace MA in 2015, it was a single-location coworking operation in Hingham, MA. A decade later, he's grown the business to five locations across the South Shore, all while staying deeply involved in sales, marketing, and day-to-day ops.

In Episode 23, Justin shares the tools, tactics, and mindsets behind his multi-location success, including:

Why he stopped caring about social media reach and started obsessing over capturing people who are ready to buy right now (plus how he did it and how it worked out)
How adding video and retargeting killed his Monday morning lead anxiety and made his pipeline predictable.
Why he's got 80+ automations running in Optix, and how it helps ensure every member gets the same experience, whether they're paying $49 one time or $1,000/month.
His approach to following up with every lead immediately and the tools that help him do it to make sure no lead ever goes cold.
His AI chatbot Lillian, named after his grandmother, who lives on his website, answers inquiries 24/7, and has already closed people on a current promotion he's running.
Why he goes to Upwork instead of agencies and how he gets things done in days instead of weeks.
How he uses Gemini to get smart on a topic before engaging a specialist so he can actually evaluate the work.
His thoughts on vetting vendors before partnering up with them (and the $20K horror story that taught him this lesson the hard way).

If you’re looking to start or scale a coworking operation, this one’s a must-listen.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

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Episode Video

Creators and Guests

Host

Kevin Whelan

Kevin Whelan is a marketing advisor and trainer helping coworking/flexible office businesses build profitable growth.

Host

Taylor Mason

Taylor works with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.I work with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.