Blog Writing Basics for Coworking Spaces
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Connect with Kevin
Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/
Connect with Taylor
Website: https://www.talemaker.ca
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Writing a blog for your coworking space doesn’t need to feel like guesswork—or a waste of time.
It’s one of the simplest, most effective ways to drive traffic, boost SEO, and stay top of mind. But only if you do it right.
In Episode 9 of 2 Marketers and a Coworking Podcast, we get into the blog strategies that actually move the needle—and how to create content that’s sustainable, searchable, and strategic.
We talk about:
- Why your blog should serve your business first—not some imaginary reader
- What topics matter most based on the intent of your audience
- The blog “barbell strategy”—quick-hit content + long-haul SEO plays
- Why keyword research is your cheat code (and how to do it in 10 minutes)
- What metrics to track besides pageviews
- How to know when it’s worth your time (and when it’s not)
- Frequency vs potency: how to set a cadence that doesn’t burn you out
Plus:
- Kevin breaks down the real ROI of content—even if it doesn’t “go viral”
- Taylor shares the framework we use to brainstorm topics for clients
- We both talk about the traps we’ve seen (and fallen into) when blogging for coworking
And we’re giving away a free blog writing course to help you get started without overthinking it.
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About 2 Marketers and a Coworking Podcast
Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.
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Creators and Guests
Host
Kevin Whelan
Kevin Whelan is a marketing advisor and trainer helping coworking/flexible office businesses build profitable growth.
Host
Taylor Mason
Taylor works with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.I work with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.