Brand, culture, at marketing at scale with Meagan Slavin
Meagan Slavin has spent 14 years growing 25N Coworking from one space in Geneva, Illinois into a multi-state operation with managed partnerships, a members’ club brand, a meetings and events business, and now an in-house AI department.
In Episode 30, the 25N Co-Founder and COO and former president of LExC walks through how the business has evolved, what’s changed in her and Mara Hauser’s thinking along the way, and the people-first approach that runs through all of it.
There are also vibes. A lot of vibes. You’ll see.
We discuss:
- Why Meagan says 25N’s people are its brand, and how that’s impacted the success of the business
- Her approach to using organic + paid social media, and why she thinks nobody finds a coworking space on Instagram
- The AI department she decided to start five minutes before offering Noah Shannon the job, and why it’s aimed at ops, finance, and lead routing and kept away from marketing
- Why 25N treats event space as a standalone business segment, and how it contributes to 25N’s overall business
- How her approach to site selection and management agreements vs leases has evolved over the years
- How she manages people, from vibe hires to core values in every review and being real with her team that no one should love 25 North as much as she loves 25 North
- Her advice to owners a few years behind her: be honest about where you’re at so you can take advantage of a coworking industry that’s generous with sharing its expertise and advice
If you run a coworking business and want to see how a 14-year operator keeps evolving it, this one’s worth your time.
By the way, you can also:
- Check us out on YouTube
- Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️
About 2 Marketers and a Coworking Podcast
Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.
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About 25N Coworking
25N Coworking is a coworking and flexible office operator founded in Geneva, Illinois in 2012, with locations across Illinois and Texas and a Phoenix location on the way. Alongside its 25N-branded spaces, the company operates HuddleUp and The Amara Club in Schaumburg under its Powered by 25N managed model, and offers private offices, coworking memberships, meeting rooms, and event space.
Creators and Guests
Host
Kevin Whelan
Kevin Whelan is a marketing advisor and trainer helping coworking/flexible office businesses build profitable growth.
Host
Taylor Mason
Taylor works with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.I work with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.