Marketing Strategy for Coworking Spaces
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Connect with Kevin
Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/
Connect with Taylor
Website: https://www.talemaker.ca
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There’s a reason we saved this one for Episode 10! It’s a long, hard, analogy-laden look at marketing strategy for coworking spaces—and a technical glitch means you don’t have to hear Taylor talk for the last 15 minutes of the pod!
Over the last few months, we’ve talked about ads, content, SEO, metrics, and more—but strategy is what ties it all together. This episode is your anchor.
In it, we talk about:
- The difference between business strategy and marketing strategy—and why you need both
- What it really means to be differentiated in your market
- How to be remarkable without resorting to gimmicks
- Why clarity is your strongest competitive advantage
- How to define your audience and know what they actually care about
- The marketing KPIs that should guide your decisions—not just make you feel good
- The real role of brand in a relationship-driven industry like coworking
- When to trust your gut—and when to check the data
Plus:
- Kevin breaks down the core tenets of marketing strategy in the coworking space
- Taylor calls out the things marketers love to overcomplicate
- We both talk through what’s working, what’s not, and what’s next
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About 2 Marketers and a Coworking Podcast
Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.
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Creators and Guests
Host
Kevin Whelan
Kevin Whelan is a marketing advisor and trainer helping coworking/flexible office businesses build profitable growth.
Host
Taylor Mason
Taylor works with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.I work with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.