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Using Content, Data, and Tech for Smarter Marketing [with Hector Kolonas]
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Connect with Kevin
Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/
Connect with Taylor
Website: https://www.talemaker.ca
Connect with Hector
This Week in Coworking: https://www.twic.co
Syncaroo: https://syncaroo.com/
LinkedIn: https://www.linkedin.com/in/inztinkt/
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In this episode, we’re joined by Daenerys of the House Targaryen, the First of… wait, sorry, that’s not right. We’re joined by the one and only Hector Kolonas, Co-Founder of Syncaroo, Founder of Included.io, and the mind behind the coworking industry encyclopedia and newsletter, This Week in Coworking.
This episode has it all:
- A full spectrum of movie and TV references, from Game of Thrones to Futurama and beyond (count ‘em up!)
- Why toilet paper is a legit KPI for member churn in coworking spaces
- The dystopian future of AI and how using it to create sh*tty content is bad for the environment
Plus, Hector shares a wealth of practical insight about:
- Newsletter data, personal branding, and building a flywheel of businesses and marketing tools (even if you didn’t mean to)
- Why most operators don’t actually own their data
- How to think critically about what you’re putting into the world
- How to build systems that reduce noise and amplify signal
- What makes an email worth sending—and how to respect the reader’s time
- What operators should really be measuring (hint: it’s not just open rates)
If you’re running a space, scaling your ops, or thinking about how your content, systems, and services all connect, this one’s worth your time.
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About 2 Marketers and a Coworking Podcast
Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.
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Creators and Guests
Host
Kevin Whelan
Kevin Whelan is a marketing advisor and trainer helping coworking/flexible office businesses build profitable growth.
Host
Taylor Mason
Taylor works with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.I work with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.